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Wander through the movie aisles at your local store and you'll find a haphazard mix of Digital Copy, Digital Copy Plus and UltraViolet movies. It's blind luck as to whether the next movie you buy will come with a digital copy format that suits you. While it began with good intentions, right now the digital copy concept is a total mess.

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Alternatively you can redeem your movie via EzyFlix and watch it on Apple and Android devices as well as your computer, but then you can't sync the movie from your computer to your mobile devices.

Digital Copy Plus grants you a choice of redeeming your digital download in iTunes or Android's Google Play store. Apple is holding out, while Disney has gone its own way with Digital Copy Plus since Iron Man 3. To further complicate things, not every movie studio is onboard with UltraViolet. If you buy The Hobbit, you're stuck with UltraViolet. ITunes users might be frustrated with this, but they're out of luck. You have to download a separate copy for every device. The downside of UltraViolet is that - unlike with iTunes - you can't download the movie to your computer and then copy it to your smartphone or tablet.

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The great thing about UltraViolet is that you have the choice of either streaming movies straight from the cloud or downloading them to your devices for offline playback. BlackBerry owners should look to the Flixster app for UltraViolet support, although Windows Phone 8 owners are still waiting. To use UltraViolet you need to sign up with a partner such as EzyFlix, JB Hi-Fi NOW or Flixster and download their app. Over time UltraViolet might also come to smart TVs, game consoles and other home entertainment gear. These can be a mix of PCs, Macs, Apple iGadgets and Android devices. Introduced with the release of The Hobbit: An Unexpected Journey, UltraViolet lets you watch your digital download on up to 12 devices. This new format is both a step forward and step backwards, depending on which gadgets you own and how you want to watch your movies. To keep up with the times, the major movie studios finally overhauled the Digital Copy system this year with the introduction of UltraViolet. Over time Apple, Android and Windows Phone devices gained their own online movie stores, but if you wanted a free copy of a movie you'd just bought on disc, you were stuck with Digital Copy. Microsoft's PlaysForSure format was already in decline and only supported by a handful of devices.Įveryone else, such as the growing number of Android users, was left in the lurch. The Digital Copy system was great for Apple users but a pretty raw deal for everyone else. From here you could either copy the file to your Apple gadget or your Microsoft PlaysForSure-compatible media player. At this point you were forced to choose between iTunes or Windows Media Player, you couldn't watch the movie in both.

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